Our growing profile in the construction and building sector has seen us partner with one of the UK’s fastest growing construction companies in a major recruitment project tied in with the release of their dynamic new microsite promoting their expansion.
Yorkshire-based Stonebridge Homes is planning to open new offices in the UK and needs to attract high quality employees in every aspect of home building and construction so they came to Good Call Media for
support with the expansion programme.
We undertook a detailed planning process with the company and prepared existing team members for a series of case study interviews highlighting their individual roles and the profile of the teams they work with as well as the unique characteristics of working with Stonebridge. We also featured
aspects of the social scene at the company and filmed on several of their prestigious sites in Harrogate and Menston in Yorkshire. We used our camera drone to support the filming and edited a whole series of
video ‘thumbnails’ highlighting the different roles that will need to be filled in the future. These all feature on the special careers microsite that has been built by Stonebridge, attached to their main website.
The videos also have a strong emphasis on women who work in building and construction and the videos highlight interviews with women who help to lead the way with Stonebridge’s growing business.
Research has shown that video is a potent tool for companies who are looking to attract new employees as potential recruits view video content for far longer than casual visitors to websites. Video is also a key tool in highlighting the culture and values of organisations and the Stonebridge project featured the company’s strong values throughout.
Following on from the success of the initial video project, Stonebridge has appointed Good Call Media for a new series of filming projects to develop the microsite and also to create content that will show an overview of the Stonebridge ethos.
Good Call Media co-owner, Fiona Molloy, who is Good Call Media’s lead on the project said: “Our connections with the vibrant construction industry in the Yorkshire region stems from our involvement with the Yorkshire Property Awards over several years. Stonebridge saw our work in this area and it has been great to partner with a company that has such high standards, strong values and a fantastic story to tell about plans for expansion in the future.”
Watch out for the new Stonebridge video content coming soon!
See the main video here: