Variety the Children’s Charity (Variety), is the latest example of an organisation that is prepared to take their relationship with Good Call Media to the next level following a series of successful video and live event projects.
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We have recently been instructed by Variety’s London office to construct a series of videos highlighting the charity’s impact on the lives of young people and their parents and the positive effect that results from Variety’s activities, including funding for wheelchairs, Variety Sunshine Coaches, the ‘Great Days Out’ programme and support for specific items of equipment and projects for organisations, individuals and clubs.
For several years we have been working alongside Variety’s Yorkshire region to produce high quality videos that highlight the charity’s involvement with events such as the Yorkshire Property Awards, the Yorkshire Residential Property Awards and the Yorkshire Business Awards. This has involved filming around the Yorkshire region, interviewing experts, judges for the awards and sponsors and the approach has been so successful that we have been asked to come back year after year.
Good Call Media’s Nik Wood, a former BBC correspondent and presenter, has also helped Variety to host some of these events on stage and hundreds of thousand of pounds have been raised for different organisations that Variety supports throughout Yorkshire which all, of course, help children and their families who face challenges in their day to day lives.
From this work, we were then asked to record and edit specific appeal videos. This involves a sensitive approach to filming with children and their families and the projects have been filmed by Good Call Media Co-owner, Fiona Molloy who brings a unique touch to this work. The videos are shown at fund raising events and online to illustrate the fantastic work that Variety carries out and the difference that their funds, donated at the various events and through regular donations by individuals and groups, has made.
As well as this project we are already working towards the hugely successful Yorkshire Business Awards, which will be held at The Queen’s Hotel, Leeds on Friday December 8. The dinner is already a sell-out and a series of awards covering different categories will be handed out at a special ceremony following the playing of Good Call’s launch video. These include Board of the Year; Business Leader off the Year, SME of the Year, a special award for Young Business of the Year. his category is open to businesses up to five years old that can demonstrate high growth potential, showing promise to become a success story of tomorrow. The judges will be looking for a company that can demonstrate a pioneering approach to its business sector, alongside strong commercial performance and a proven commitment to developing new talent. The final award on the night will be the Variety Yorkshire Legend Award. The recipient of this award is a unique individual who is recognised universally as having made an outstanding contribution to the country/region in his or her area of activity.
Good Call Media’s Fiona Molloy said:”It is fantastic to be involved in such interesting projects while, at the same time, our partnership with Variety is helping to change the lives of young people and their families who face enormous challenges every day of their lives. We have been inspired by the people we have met during filming and we are so pleased that our work has now broadened to Variety’s London region where the small, dedicated team are doing outstanding work.”
Good Call Media’s Nik Wood added:”We have seen clear evidence that Variety’s work has made in difference in so many ways, not just in my original home are of Yorkshire but also nationally here in the UK. It’s good that we have charities that help children in other countries, especially at a time of war and conflict or famine but it’s also good to know that we have organisations that are geared up to help children and their families living closer to home.”