The 2018 World Veterinary Association (WVA) Global Welfare Awards are being staged in Barcelona, Spain, and Good Call Media will play a key role in the event following our successful partnership in 2017.
We used our ‘green screen studio’ concept to record a video trailer for the ceremony, which has been used throughout social media to highlight the nominations for the Awards and details of the event itself. The news bulletin approach is a colourful and dynamic way of generating interest in an event and we have now used it successfully for a variety of different clients.
Click here to see the trailer.
The relationship is organised through our ‘patron’ client – worldwide animal health company Ceva Santé Animale which has offices in over 40 countries. Six awards, one for each of the international regions represented by the WVA, will be handed out to vets that have gone above and beyond the call of duty when it comes to demonstrating the best of skills when it in promoting animal welfare.
Good Call Media’s, Nik Wood, hosted the 2017 awards on stage in Incheon, South Korea. Our company also organised video reports highlighting the work of each of the winners in Colombia, the USA, Kenya, the Philippines, the UK and Egypt. The Awards will be staged as part of the World Veterinary Congress being staged in Barcelona between May 5-8, 2018. Nominations closed at the end of January and watch out for further studio-based trailers for the event in the coming months.
The Awards follow the success of the Ceva UK Welfare Awards which will also be staged again in 2018. That event will take place in Birmingham, UK, on 4 April and Good Call Media will be at the event to record interviews with the winners immediately they leave the stage. These interviews are then posted on social media within minutes of being recorded.
The speed and profile of this approach is particularly popular with the Awards sponsors as they too are interviewed and these clips, together with their company logos are included in the social media videos which they can then ‘share’ immediately after the ceremony finishes. “Because of our background working in BBC news and current affairs, we are able to turn video content around very quickly,” said Good Call Media’s Nik Wood.