Our latest video highlighting a new partnership between one of our main clients and one of the world’s most respected research universities is a great example of how to maximise a filming opportunity.
We travelled to the Netherlands to record the signing of a new partnership agreement between our client, Ceva Animal Health and Wageningen University in the Netherlands. The video report highlighting the agreement and featuring Ceva’s CEO, Dr. Marc Prikazsky and Dr. Ludo Hellebrekers, Director of WBVR, went out within minutes of the short ceremony.
We also captured interviews with other key players at the event and the video featuring more detail about the research and planned out comes has now also gone live on social media outlets.
Good Call Media co-owner, Nik Wood, who filmed the event, said:”In the dynamic world of social media we advise our clients to get more ‘bang for their buck’ by segmenting events like this into different areas of content that can be fed through You Tube, Facebook, Twitter and Linked in following the actual announcement itself. It helps to keep an audience engaged if they are getting more information at a later date.”
Wageningen Bioveterinary Research (WBVR) and Ceva Santé Animale (Ceva) announced the collaboration to develop veterinary vaccines for the control of (re)emerging infectious animal diseases, such as Rift Valley fever and Influenza. With an estimated 75% of emerging human infectious diseases originating from animal reservoirs, this new research and development platform provides an excellent example of how the public and private sectors can work together.