Supporting Major Product Launch in Mexico

Ceva squareWhen one of our key clients, Ceva Santé Animale, launched its newest vaccine at a major convention in Cancun, Mexico, Good Call Media was there to film the event and our interviews with major Mexican clients, shot in advance of the launch were also used during the conference.


Ceva Corporate Swine Range Manager, Philippe Mazerolles, addressing the Convention.

ceva-velora-1In the run up to the Convention, we worked closely with the Ceva Mexico team to line up three major producers who had already used the new swine product, Valora, on their animals and the detailed and positive feedback they were able to provide on camera were used on Ceva social media outlets including Facebook, Twitter and You Tube, click here to see the interviews.

Valora is a vaccine for pigs against boar taint which is an aroma that can affect male pigs that have not been castrated. The smell can impact on the pig meat when it is being eaten by consumers. Mexico is the first country to grant a license for the innovative new product.dsc02385
Speaking at opening of the conference, Jean Charles Tissot, Ceva’s Regional Director for Latin America, Jean Charles Tissot, said: “By using vaccines like this we can reduce stress in pigs from surgical castration and improve animal welfare as well as improving yields for pig producers.”

More than 80 clients gathered at the Cancun hotel for the event, which also included presentations from leading academics who had been involved in laboratory and farm trials.


Gala dinner at the Cancun hotel.

Valora utilises an immune response to neutralise the endogenous LHRH (GnRH) in pigs and is an innovative alternative to surgical castration as well as bringing about better feed efficiency, therefore improving the performance for pig producers.

Other Latin American countries have already applied for licenses for Valora and Ceva will then start to roll out the vaccine to other parts of the world. The benefits for animal welfare involved with using the product underline the company”s pledge to work “Together


Nik Wood on stage at the Awards

Good Call Media’s Nik Wood was one of the hosts of the 2016 TVE Global Sustainability Awards held at BAFTA in London’s West End.
Nik joined fellow broadcaster, Jeni Barnett, on stage in the BAFTA theatre to announce the the winners of a worldwide competition showcasing the best of corporate films covering the subject of sustainability.

The event was filmed by our client, Free@LastTV, TVE’s media partners and will have a TV screening in 2017.tve-free-at-lasttve-free-at-last

Winners included FREITAG lab. Ag, HSBC/WWF-UK, Electrolux and Essilor International. ‘The creativity is more than incredible. It’s inspirational,’ said Neil Armstrong, chief executive of Fastflow Group, main sponsor of the Awards.

Keynote speaker Nick Nuttall, UNFCCC’s director of communications, said that the companies’ achievements in sustainability were especially important because they show the way forward in a world on the environmental brink. ‘We must move with urgency from promises to practicality,’ he said.

In vying for the top prizes, companies from the banking, eyecare, electrical goods, fashion, coffee, jewellery, cosmetics and hotel industries won awards in these categories:


BAFTA was the venue for the event.

In the Transforming Society category, sponsored by the China International Culture Stock Exchange, the winner was Essilor International for its film ‘Eye Mitra: Friends of the Eyes.’ The Youth Career Initiative for ‘Giving Hope to Survivors of Human Trafficking’ was highly commended.
In the Reshaping the Economy category, FREITAG lab. Ag won top prize for ‘The Road to F-ABRIC.’ Jacobs Douwe Egberts was highly commended for ‘Kenco’s Coffee vs Gangs.’
Winner of the Protecting the Environment category was the HSBC Water programme/WWF-UK for its film ‘How Improving Farms Helps Protect the Mara River: Nancy’s Story.’ L’Oréal was highly commended for ‘The L’Oréal Approach to Ensure the Full Traceability of Palm Oil and its Derivatives.’
The Net Positive leadership award in partnership with Eco-Age was presented to Electrolux for its film ‘For the Better.’
April Doubleday received the Free@Last TV special mention for the film ‘Fairtrade Gold Mining in Colombia.’
Award winning Four Femmes on the Thames
At the glittering dinner that followed the Awards, entertainment was provided by Four Femmes on the Thames, the Winners of the Musical Comedy Awards 2016 (Udderbelly).


Award winning Four Femmes on the Thames

A charity auction was also held at the dinner which was attended by the winners and short listed entrants as well as they guests and guests of TVE.

Plans are already underway for the 2017 awards. You can find further details by clicking here.