Our video for the organisation AnimalhealthEurope to promote their #animalhealthmatters campaign went down really well with the audience who viewed it for the first time.

European Commissioner for Health & Food Safety Vytenis Andriukaitis who took part in the #animalhealthmatters video project

The campaign is featured prominently on social media channels

The video, which can now be seen on AnimalhealthEurope’s YouTube channel and social media outlets including Twitter, involved filming different people connected with animal health throughout Europe and editing them into a dynamic video montage. This is also supported by a series of in-depth interviews

AnimalhealthEurope’s PR Manager, Clare Carlisle, who masterminded the project, wrote to us and said:

“Just a quick note to say all the people at our drinks last night loved the video!

I got lots of compliments on the quality of participants giving us a quote and they loved that we featured animals as well in a number of the shots. A few people who came late even asked me to send them the YouTube link as they missed it but heard from others it was really good.

So fabulous job all round!”

Spanish poultry farmer, Sandra Garcia Carmona will feature next month

AnimalhealthEurope is the association representing manufacturers of animal medicines, vaccines and other animal health products in Europe. It is a not-for-profit body representing both corporate members and national animal health associations in Europe. It represents both innovators and generics alike, as well as large, medium-sized and small companies. AnimalhealthEurope’s membership covers 90% of the European market for animal health products.

We look forward to the possibility of working with AnimalhealthEurope again in the future and keep a watch out for the final case study in the series when we feature a successful Spanish poultry farm run by an entrepreneurial woman who also cares deeply for her animals.

Our client XP Power have turned in more positive financial results and they are looking to recruit the best people so we have stepped in with videos to highlight both of these subjects.

We set up our own studio in their UK offices for the financial interview with CEO Duncan Penny and CFO Gavin Griggs. To see the video report on the company’s latest interim results, click here 

               Good first half of 2018 for XP

   Our videos will support recruitment at XP

The Group has had a good first half of 2018. Their reported order intake, revenues and earnings for the first six months of 2018 were comfortably ahead of the equivalent period in 2017, offsetting the impact of Sterling appreciation year on year. The Group benefited from the continued momentum in the capital equipment markets and, significantly, new design wins entering their production phase. The resulting solid growth in earnings and cashflow generation, and our confidence in the Group’s outlook, support a further increase in the dividend.

As a result of their expansion and success in recent years, XP Power are also looking to expand their workforce across the globe and Good Call Media is preparing a series of video projects to support that strategy. Interviews with existing XP personnel will be used to illustrate the quality of the opportunities available at the company, which operates in the UK, Europe, Asia and the USA.

Our latest video highlighting a new partnership between one of our main clients and one of the world’s most respected research universities is a great example of how to maximise a filming opportunity.

We travelled to the Netherlands to record the signing of a new partnership agreement between our client, Ceva Animal Health and Wageningen University in the Netherlands. The video report highlighting the agreement and featuring Ceva’s CEO, Dr. Marc Prikazsky and Dr. Ludo Hellebrekers, Director of WBVR, went out within minutes of the short ceremony.

We also captured interviews with other key players at the event and the video featuring more detail about the research and planned out comes has now also gone live on social media outlets.

Good Call Media co-owner, Nik Wood, who filmed the event, said:”In the dynamic world of social media we advise our clients to get more ‘bang for their buck’ by segmenting events like this into different areas of content that can be fed through You Tube, Facebook, Twitter and Linked in following the actual announcement itself. It helps to keep an audience engaged if they are getting more information at a later date.”

Wageningen Bioveterinary Research (WBVR) and Ceva Santé Animale (Ceva) announced the collaboration to develop veterinary vaccines for the control of (re)emerging infectious animal diseases, such as Rift Valley fever and Influenza. With an estimated 75% of emerging human infectious diseases originating from animal reservoirs, this new research and development platform provides an excellent example of how the public and private sectors can work together.

Senegal, West Africa, is the latest location for our International filming assignments.

We have completed two films – a Country Profile for our leading client, Ceva Santé Animale featuring their country manager and the work he carries out and a profile of one of this year’s Global Animal Welfare Awards winners who operates in some of Senegal’s poorest areas.

The first report concentrates on the work of Dr. Abdoulaye Soumboundou, Ceva’s agent in Senegal and neighbouring countries, The Gambia and Mauritania where he works with vets and animal producers to improve the health and welfare of the animals they care for.

Click here to see the profile video.

Dr. Abdoulaye Soumboundou

Poultry, he explains, is the largest single market in Senegal and outbreaks of avian influenza several years ago resulted in a total ban of foreign imports of chicken. This has boosted the businesses of Senegalese farmers and poultry producers although a lifting of the ban is now being considered. Ceva has also been developing its hatchery vaccination service in Senegal together with the associated training as part of their partnership with poultry farmers.

Senegalese children at the horse market

Ruminants is the next largest market with sales of Coglavax helping farmers to reduce mortality in their herds. The release of Ceva’s VerY Diag field kit, the first rapid field test for the diagnosis of bovine trypanosomosis, has also been a major factor in helping ruminant farmers improve the health of their cattle. The kits have helped with a major advance in the treatment of the disease, which causes wasting in cattle and can cause the spread of the human form of sleeping sickness resulting in many deaths throughout Africa. It also prevents farmers and vets from treating cattle needlessly by showing whether they are infected, or not, within a matter of minutes of a test being carried out.

Finally the companion animal market is a small but growing sector in Senegal as more and more people are owning and caring for pets.

“I really enjoy working with Ceva,” says Dr. Soumboundou in the video. “Ceva has helped me go out in the field and work with farmers and as well as selling the products we are carrying out lots of training and this helps them improve their knowledge about disease and the best treatments that are available.”

We then travelled to the North East of the country to visit the regular horse market in the town of Mékhé, where many people who live on the poverty line use working horses and donkeys for their day to day work.

Our winning vet,Dr. Mactar Seck, works with The Brooke charity and collected his award at a ceremony held in Barcelona, Spain. Our filming in Senegal featured his work alongside fellow vets from the international horse and donkey organisation The Brooke, to introduce their new assessment tool SEBWAT.

It takes just 10 minutes to assess the welfare of a working horse or donkey using Brooke’s tool). Developed in 2010,  it  evolved from the Working Equine Welfare Assessment, the result of an earlier collaboration between Brooke and Bristol University.

Between 2010 and 2016 SEBWAT was used over 71,000 times across 11 countries. Brooke has now made public a summary of what was learned during that time, including SEBWAT’s main benefits and limitations, and how it may develop in the future.

Click here to see the video report on the work of The Brooke and Dr. Seck.

We were asked to help the World Veterinary Association (WVA) to announce that the 3rd WVA Animal Welfare Awards will be held in the beautiful surroundings of Costa Rica in 2019.

The video announcing the news went live on You Tube – click here to see the report.

Costa Rica – location for the WVA’s 2019 Animal Welfare Awards

The commission followed hard on the heels of a major filming programme for the 2018 Animal Welfare Awards which were staged recently in Barcelona, Spain and featured five of our videos highlighting the work of each of the winners. Good Call Media visited Prince Edward Island in north east Canada, Sao Paolo in Brazil, Senegal, Sweden and helped to compile a report from China. Good Call Media co-owner, Nik Wood also took to the stage in Barcelona to host the event which was sponsored by worldwide animal health company Ceva Sante Animal, one of our major customers.

In the video announcing the 2019 awards the WVA reveal that the veterinary authorities in Costa Rica had contacted them regarding an invitation to stage the WVA’s annual congress in the country in 2019. The Awards highlight the best examples of animal welfare work undertaken by vets from the continents where the WVA operates.

Here is the full list of the winners in 2018 together with links to the individual video reports:

Professor Adroaldo José Zanella, DVM, BRAZIL

Professor of Animal Welfare. Departamento de Medicina Veterinária Preventiva e Saúde Animal Faculdade de Medicina Veterinária e Zootecnia, Universidade de São Paulo. Dr Zanella coordinates the Centre for Comparative Studies in Health, Sustainability and Welfare, CECSBE, at the University of São Paulo. His team carries out research work on the impact of pre-natal and neonatal environment on welfare outcomes in different species. Their main goal is to develop protocols to improve resilience of the offspring.

Adroaldo is advisor to the veterinary student’s animal welfare group, GEBEA. In addition to his research work the CECSBE currently has two major welfare projects. One centered around implementing a welfare assessment protocol to improve the health and productivity of sheep and the other is developing strategies to mitigate accidents involving stray donkeys and improve their welfare in the Northeast of Brazil.

Click here to watch the interview with Professor José Zanella

Dr Alice Crook, BSc, DVM, CANADA

Coordinator, Sir James Dunn Animal Welfare Centre, Adjunct Professor, Department of Health, Management, Atlantic Veterinary College, University of Prince Edward Island.

Since 1994, Dr Crook has worked to develop and establish the Sir James Dunn Animal Welfare Centre (SJDAWC) at the Atlantic Veterinary College, University of Prince Edward Island, Canada. This internationally recognised Centre promotes animal welfare through research, service, and education. This includes supporting research and service projects to benefit animals, as well as multiple initiatives to promote and teach about animal welfare.

Dr Crook has regularly contributed valuable animal welfare information for veterinarians, students, government, media and the general public and particularly enjoys teaching veterinary students and promoting the ways they can be leaders in animal welfare no matter what field of veterinary medicine they enter.

Alice’s particular areas of interest are animal abuse and effective veterinary response, pain management, welfare-friendly veterinary practice (large and small animal), feral cat welfare, and enactment of effective animal welfare legislation (nationally and provincially). For many years, she has been a valuable member of, and contributor to, the Canadian Veterinary Medical Association (CVMA) Animal Welfare Committee.

Click here to watch the interview with Dr Crook

Dr Zhijuan Yin, DVM, CHINA

Veterinarian, Nanning Arong pet hospital, Guangxi province, China.

Dr Yin has her own veterinary clinic where since 2008, she highlights the importance of animal welfare during day to day clinical operations. Additionally, she uses her skills and knowledge to provide care and low-cost TNR (Trap, Neuter, Release) services for local animal protection groups. As a result, her impact on improving animal welfare standards is enormous.

Since 2010, Dr Yin has worked with a charity, ACTAsia who runs a “Train the Trainer” veterinary program in China, in cooperation with Vets for Compassion (Australia). The project aims to improve veterinary skills at the same time as instilling a deep understanding of animal welfare. Dr Yin recently took the lead in organizing training in a remote area of China called Qinghai.

Click here to watch the interview with Dr Yin

Professor Charlotte (Lotta) Berg, DVM, SWEDEN

Professor Animal Environment and Health, European Veterinary Specialist Animal Welfare Science, Ethics and Law.

Professor Berg works at the Department of Animal Environment and Health, Faculty of Veterinary Medicine and Animal Sciences, Swedish University of Agricultural Sciences, Sweden. She holds a Diplomate certificate from the European College of Animal Welfare and Behavioural Medicine and has been a member of the Animal Health and Animal Welfare (AHAW) panel at the European Food Safety Authority (EFSA), Parma, participating in numerous European projects. Charlotte’s main research and work areas are housing, management, biosecurity and the welfare of farm animals, with special emphasis on the welfare during slaughter. She carries out research on animal welfare legislation and standards control, and is interested in the interface between wildlife and farmed animals, including welfare and zoonotic diseases (One Health).

Click here to watch the interview with Dr Berg

Dr Mactar Seck MSc, DVM, SENEGAL

Programme Director, Brooke, West Africa

Dr Seck has been a member of the Senegalese Council of Veterinary Surgeons since 1992. Mactar leads a team that trains veterinarians in Senegal and Burkina Faso to improve their knowledge and skills in equine medicine. He also trains farriers and helps them redesign tools to ensure that the physical integrity of working equine animal is not hampered.

Click here to watch the interview with Dr Seck

At the international level, Mactar currently leads the International Coalition for Working Equids (ICWE), which brings together Brooke, SPANA, World Horse Welfare and the Donkey Sanctuary, whose major objective is to help OIE implement their global standards for working equids in developing countries