Live in Bangkok – VIV Asia 2017

Bangkok was the venue for our latest project with the world wide animal health company, Ceva Santé Animale.

The international convention VIV Asia 2017 was the backdrop for two major summits held by Ceva as part of their growing profile in Asia. Good Call Media’s Nik Wood acted as MC for the summits and led an on stage debate about the issue of antibiotic use in animals and humans.

The week began with Ceva’s Poultry Innovation Summit Asia and the Swine Innovation Summit Asia which were both held at the Centara Grand Hotel in Bangkok immediately before the VIV Asia convention. The summits were attended by Ceva customers and a series of expert speakers who highlighted issues around international demand from consumers and governments to reduce the use of antibiotics in humans and animals.

Ceva CEO Dr Marc Prikazsky recently signed a new joint venture agreement in the presence of the Chinese Prime Minister, Li Keqiang and French Prime Minister, Bernard Cazeneuve. The agreement was signed in the Great Hall of the People, Beijing, China between Ceva and EBVAC, which is focused on the swine sector. China is by far the largest global producer of pork with half of the world’s pigs being raised in the country, underlining the importance of the new partnership for both companies.

Speaking about the Ceva summits, Ruud Aerdts, Ceva’s Asia Zone Director, said:”Growing resistance to antimicrobials is perhaps the greatest threat to all our lives and, as a result, in many Asian countries, the health authorities, livestock producers and other stakeholders are working hand in hand to address this threat by reducing the use of antibiotics in livestock production as much as possible.”